Why did Tim Tebow pick New York? Some say that it was his involvement with Rex Ryan and other team’s brass. Some say that Tim has the ability to overtake Mark Sanchez as the starter and then there are many people have a theory that Tim Tebow picked the New York Jets over Jacksonville because of the New York Market and the ability to take his personal brand to the next level.
Well, in a report by the company “The Marketing Arm”, in their Davie-Brown Index, Tim Tebow is a trend setter. Not only is he one of the most sought out celebrity endorsements on the planet, he’s spanking his teammate in that index. Using their formula, Tim scored a 180 putting him at 6th overall while Sanchez scored a 12. No he’s not ranked 12. He scored a 12. Ouch.
Tebow currently pushing Jockey underwear, Nike and EA sports
Tim Tebow, the Jets newly acquired backup quarterback, is one of the top five most coveted celebrity endorsements, according to a new marketing index.
Sports Illustrated recently asked promotions company The Marketing Arm to update their Davie-Brown Index to see how Gang Green’s choirboy fared.
The marketing formula measures 3,000 celebrities in eight categories, including trust, appeal, aspiration and influence.
Thanks in part to the blanket media coverage since getting tapped by the Jets — including three days on the front page of the Daily News — Tebow trails only Oprah Winfrey, Adele and Kate Middleton as the personality who would most effectively shill your product .
The Davie-Brown calculation takes into account sincerity, approachability and experience. Under their formula, Tebow scored a 180. Mark Sanchez, who’s rumored to have a fragile ego, garnered just 12 points. Ouch.