Matt Higgins, the New York Jets social media wunderkind, has moved on from the Jets but no one knew what he moved on to, until now. Daniel Kaplan, via twitter, announced that Higgins will be working for Dolphins owner Steve Ross in attempt to build a sports and entertainment company.
Many will look at this as Matt bailing on the Jets to “Sleeping with the enemy” but just to point out, he’s not working FOR the Dolphins, but creating a new company with the Dolphins’ owner. Big difference.
Higgins' New Partner, Dolphins Owner Steve Ross
I wish Matt well, and I still feel like there is a HUGE void since he left. As you know I run a social media company, Manassy Media, and was one of the first people on Twitter and one of the first to interact with the Jets players. I formed bonds with players and the organization and a big part of it was because of the vision of Matt Higgins to take the Jets to new heights online.
I’m sure the Jets will be in great hands with Gary Vaynerchuck’s company, VaynerMedia, continuing to provide the strategy for the Jets. The guy is an online celebrity an rockstar and next to me (sorry Gary) the biggest Jets fan and there is no way he would let another team take the crown of being dubbed to biggest NFL team to innovate new ways to interact with their fans.
Matt, we wish you well and I look forward to seeing the product of your new company.
mhiggins@e_man thanks for the twitter love, but did you have to use that photo? It was two marathons ago, and no idea what I’m looking up at
3/1/12 5:00 PM
Former Jets exec Matt HIggins will be working for dolphins owner Steve Ross trying to build a sports and entertainment company
3/1/12 9:11 AM
Matt Higgins was Jets’ owner Woody Johnson’s right-hand man before leaving to work with Dolphins owner Stephen Ross. #nyj3/1/12 9:17 AM
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Erik Manassy is the author of this blog and a self proclaimed “Die Hard” New York Jets fan.