The New York Jets are well known as one of the leaders of social media. They rule on twitter, app development for mobile devices and their Facebook page.
A sports marketing firm as filed a complain against the Jets and in this case, their partner Arkadium, Inc. due to the use of “Ultimate Fan”. They claim that the Jets use of the catch phrase violates their trademark.
Action Ink, Inc., a sports marketing firm, filed a complaint against the NewYorkJets and its games developer, Arkadium Inc., claiming that the defendants’ use of “Ultimate Fan” on the teams’ social networking applications violates Action Ink’s trademark rights in the phrase. According to the complaint, the Jets use “Ultimate Fan” in connection with an online web application which allows fans to compete in contests and interact with the team online through parties and rankings. Actions Ink, who also provides online contests under the “Ultimate Fan” name, has a federal registration for “Ultimate Fan” and claims that it has been using the registered trademark since 1983 in connection with its contests. Action Ink alleges that the Jets‘ use of “Ultimate Fan” is likely to confuse consumers as to the source of both the Jets‘ and Action Ink’s contests and as to whether the two entities are associated in some manner. Action Ink is also seeking declaratory judgment to block the Jets‘ registration of “Ultimate Fan.” - Read full post
The official New York Jets Facebook page with their "Ultimate Fan" Tab