On Saturday afternoon, Jets guard Matt Slauson sent out a tweet, announcing his presence to the online world. Slauson had the Twitter account for a while but never used it and with some cajoling from his agent and wife, he ventured into the world of social media.
“Well I’ve had a Twitter account for about a year, haven’t done anything with it. Been scared of it — decided to send out a tweet and see how it goes,” Slauson told Metro. “Kind of getting back into that social media thing, I was a little timid.”
It can be a scary world, as athletes are quickly realizing. Tweets can be misconstrued and can go viral in a matter of minutes. Earlier this week, Redskins receiver Jabar Gaffney tweeted at a fan heckling him on Twitter that “3-7 ain’t a record to be proud of I’m just proud I ain’t you get a life or kill urself.”
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For Erik Manassy, the founder of JetsTwit and a social media consultant, the Twitter-sphere is a place all players shoulder be.
“Players can sometimes be quoted in the media or a quote could be taken out of context and Twitter or social media as a whole is a medium where players can clarify what they meant. It’s also a way to continue dialogue outside of football. Instead of having to rely solely on a marketing manager, under certain guidelines, the player can take an active role with brand recognition 24 hours, seven days a week,” Manassy said. “If the player is putting themselves out there and often, the brand goes up leading to possible business opportunities. The fans win because they read and interact with the player more and the player wins by controlling his/her own destiny.”
“I think it’s a good move for Matt personally. I hear he’s a really nice guy, and you most likely will see his personality come out in his tweets,” Manassy said.