The Jets are probably the most social active online and you know me (or if you don’t), I LOVE IT. This site was born in 2009 with one premise, to follow the Jets my first love and technology / Social Media, my second love. I’ve combined the two and created JETS TWIT. Get it?
In addition, the Jets are giving their fans attending training camp more opportunities than ever to interact with the team via social media.
Laura Clemente, the team’s corporate communications assistant, says the majority of the activation will take place at the new Social Media Hot Spot tent, which will be located near Jets Fest and the practice fields. A computer will be set up there so that fans can participate (although all are also encouraged to use their mobile devices to get in on the fun).
Here is a rundown of the fan interaction that will be available every day camp is open to the public:
■ Fans who visit the Social Media Hot Spot tent will be prompted to like the Jets on Facebook and follow the team on Twitter on a computer in the tent or from his/her mobile device. Fans will then receive a raffle ticket and be entered for the chance to win a VIP upgrade (for that fan and a guest) at camp that day. The winner will be declared 15 minutes before practice.
■ Fans can make every public practice an event on Facebook and have other fans RSVP.
■ The Jets will post some of the best flip-cam fan messages — such as “Excited for the Season,” “Great to Be at Training Camp” or the J-E-T-S chant — on its Facebook wall.
■ On Twitter, fans can participate in a TwitPic Scavenger Hunt. Capture a player shaking hands or giving a high-five. The Jets will make the fans a part of their Twitter feed and retweet some of the photos that are sent to the team.
■ The Jets are promoting the training-camp-specific hashtag #JetsCamp and encouraging fans to make the hashtag trend, and will also RT some of the messages sent to the team with the hashtag.
■ The Jets also plan to organize a tweetup, with a gift for all fans who attend.